THE EFFECTIVENESS OF INFLUENCER COLLABORATION IN BOOSTING PRODUCT SALES ON YOUTH: A STUDY OF CLOTHING INDUSTRIES

Authored By: Mahi Srivastava, Bachelor of Commerce (Honours), Amity University, Lucknow, & Co-Authored By: Dr. Rekha Khosla, Assistant Professor, Amity Business School, Amity University, Lucknow Campus Chapter 1: Abstract In…

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Navigating Branding in the Digital Era: Establishing and Managing Online Brand Communities

Authored By: ISejal Srivastava, Bachelor of Commerce (Honours), Amity University, Lucknow, & Co-Authored By: Dr. Rekha Khosla, Assistant Professor, Amity Business School, Amity University, Lucknow Campus ABSTRACT In today's digital…

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